British American Tobacco (BAT) – Unlock Your City (UYC)
A promotional website for BAT UK with a drop feature. Drops are time-based competitions that feature on UYC. Drops will only appear if the current time is between the start and end time of a drop. Users can enter by submitting their details. Drops have multiple prizes and winners are allocated on a first-come first-serve basis. The events page of the website describes past events, or the events that will appear soon, so users can see potential prizes. Users can scroll the events carousel and choose a specific one to see more details about it.